Keyword List Development
The SRC can research and develop a list of keywords and phrases for use in P/C campaigns and other elements in a Web Site
P/C Campaign Set-up
After opening an account with a P/C Service, the SRC can set-up campaigns based on client input and keyword list.
P/C Campaign Maintenance The SRC can manage and report on P/C campaigns and their performance.
Pay/Click Campaigns
Pay-per-Click Campaigns, like Google Adwords or Overture’s, can play an important role in the development of qualified Web Site traffic. Set up a pay-per-click campaign the right way and a quiet Web Site can turn into a buzz-saw of activity and production. Set it up wrong, and you can throw away a lot of money.
Jumpstart Web Site traffic with Pay/Click
Pay-per-click campaigns can increase the popularity/visibility and improve the “organic” listings of a new Web Site that would otherwise receive poor rankings. After a set budget is reached, the campaigns can be easily revised or cancelled.
Supplement Web Site traffic with Pay/Click
Pay-per-click campaigns can be used periodically to take advantage of timely events like sales or events and can be used to test the demand for new products or services.
Primary Web Site traffic through Pay/Click
Due to the high level of control and tracking provided by pay-per-click campaigns, the cost effectiveness can be clearly identified. The conversion rate of traffic delivered by pay-per-click campaigns, and the sales and leads they generate, may far exceed the cost.
Pay/Click and Keywords
The Keyword List developed for use in SE Optimization is also used in creating pay-per-click campaigns and can be the most important factor impacting the success of a p/c campaign.
Pay/Click and Traffic Conversion
If you choose to implement a pay-per-click campaign, it is important to be able to accurately track the success or “conversion rate” of any campaign. This requires the creation of success pages that include the code necessary for recognizing a browser that has been referred by a particular pay/click campaign.
