Salmon Roe Club, Web Marketing Agency
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Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

1. Developing a Web Site Strategy

> Internet Research
> Keyword Research
> Web Site Strategy

SRC Web Marketing Services

Web Site Strategy
The SRC can help clients develop this strategy and requires that a Web Site strategy be written and approved by both the client and the SRC before any Web Site development proceeds.

Web Site Strategy

After researching the current Internet environment, you should be able to answer the following questions. These answers can be used as a guide for the creation of a Web Site and a gauge for its overall success.

Situation Analysis

What is the current Internet and Market environment that has caused the need for a Web Site or the improvement of a current Web Site?

Marketing Objective

What are the goals you wish to achieve through the creation and use of a Web Site?

Target Audience

Who do you expect to view the Web Site?

Traffic Origin

How do you expect your audience to find your Web Site?

Traffic Conversion

What do you expect your audience to do during or after viewing your Web Site?

Web Site Functionality

What features will be necessary on your Web Site for it to achieve your marketing objectives?

Salmon Roe Club, Web Marketing Agency

720.314.5217 • info@salmonroeclub.com

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Life Cycle of a Healthy Web Site

1. Web Site Strategy

Internet Research

Keyword Research

Web Site Strategy

2. Web Site Traffic

Search Engine Optimization (SEO)

Pay Per Click Campaigns

Link Development

3. Web Site Design

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4. Traffic Conversion

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5. Web Site Results

web site traffic

web site usage

web site traffic conversion